m3n4.net April 21, 2019

Aiming for reinvention, Apple eyes streaming, services

25 March 2019, 12:39 | Vera Richards

Credit Amrit Pal Singh Dribbble

Credit        Amrit Pal Singh  Dribbble

Depending on the games made available as part of such service, it could end up being the biggest start of Apple event. Note that Netflix subscription plans are directly converted into Indian rupees from U.S. dollars which is what makes it expensive while other video streaming services have tweaked the plans based on the Indian audience.

It nearly goes without saying that Apple's streaming service should have support for 4K playback, in line with other streaming platforms like Netflix and Amazon Prime Video.

According to another report, in the first quarter of 2018, Hotstar enjoyed 70% of video streaming app downloads. It offers streaming and downloading content across 4 devices at a time and video quality at HD and Ultra HD.

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The company is spending $1 billion on originals, but most probably, they won't debut until later this year.

Netflix is working with Indian entertainment companies to produce a Netflix series tailored in Hindi and other languages.

Apple is expected to launch its long-awaited streaming service on March 25 at its next major launch event, having sent out invitations with the title "It's show time".

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The new service will be "a pivotal step for Cupertino in further driving its services flywheel and entering the "streaming content arms race" which is clearly starting to take form", said Daniel Ives of Wedbush Securities in a research note. We've also seen this trend taking over the video game industry too, with Xbox announcing a digital-only Xbox One S and Google announcing its cloud-based gaming platform Google Stadia.

However, the new service may not be available to the public until later this year, according to a report by Variety, which says, "sources familiar with the plans say Apple's video service will be targeted for a launch in summer or fall rather than the April timing that has been the subject of media speculation". For tomorrow even we're expecting some sort of TV service and a news subscription service. For instance, Apple could create an entirely new storefront for Apple TV users that would offer multiple bundles of content, similar to what cable providers have been doing for years. We think that Apple will offer those customers the ability to get the content when they subscribe to Apple Music (which already has an Android App).

The event comes with Apple under pressure to diversify its revenues amid sluggish growth in smartphones, which have delivered the bulk of Apple's profits for the past decade. Media websites such as WSJ will also be in the offering. However, this would make Apple's bundle feel more like a "trial" for third-party services, so we're fairly sure that this is something Apple prefers to avoid - and may in fact be one of the sticking points in its negotiations with big players like HBO.

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