m3n4.net
m3n4.net December 13, 2018


IT'S HERE! Watch the new John Lewis Christmas ad

16 November 2018, 12:57 | Ivan Casey

John Lewis rebranded its Oxford Street signage

John Lewis rebranded its Oxford Street signage

Rumours around the festive campaign are rife, with Radio X presenter Chris Moyles last week creating a spoof ad featuring the John song Rocket Man.

This will presumedly include him receiving his piano for Christmas, as shown in the John Lewis ad.

Elton John said: "The John Lewis Christmas campaign has so many warm memories for me and my family".

Then comes the real kicker: the Christmas Day when toddler Reg rips the paper off the same piano that we see present-day Elton playing at the start (and then end) of the ad.

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Young Elton John performs his first recital in the John Lewis advert.

"I think, you know, emotionally he is thinking about the journey he's been on as an artist, and that moment, you know, when music came into his life at a very young age when he was encouraged by his mother and his grandmother with his piano".

"When first approached to be part of it though, Elton requested that a portion of his fee was to be donated to the Elton John Charitable Trust".

As the familiar dulcet sounds of "you can tell everybody, this is your song" play, you watch the reverse trajectory of Elton John's musical career, beginning in present day.

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Many users said the ad is too Elton John marketing heavy, especially considering he is about to embark on his "final" world tour 'Yellow Brick Road'.

It wasn't universally loved, with some complaining the advert was selling John's life, more than it was Christmas.

In response to such speculation, John Lewis recently said: "The speculation in recent months around the costs associated with this year's ad is wildly inaccurate and our total spend is similar to previous years".

"Fantasy bio-pic" Rocketman, starring Taron Egerton as Elton John, hits Kiwi cinemas in May, 2019.

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