Levatich, a 24-year veteran in the company, hopes to make China another promise land for Harley-Davidson with the new path being laid out for the future.
Harley-Davidson also plans to open up to 125 new, smaller storefronts in urban locations by 2022 to increase sales of apparel and other products.
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I always knew it was only going to be two series and then the part would be reincarnated and someone else takes over. We simply can not wait. "I will miss all of the creative people who will go on creating this program", she said.
Harley-Davidson said it plans to develop a 200-500cc motorcycle through a strategic alliance in Asia which will be used to primarily fuel its growth in India.
"The bold actions we are announcing today leverage Harley-Davidson's vast capabilities and competitive firepower-our excellence in product development and manufacturing, the global appeal of the brand and of course, our great dealer network", said Matt Levatich, president and chief executive officer, Harley-Davidson.
Harley-Davidson has some very big plans ahead.
American motorcycle manufacturer Harley-Davidson has just announced its latest strategy which sets out its roadmap for the coming years.
Samantha Kay, a Milwaukee resident who recently learned to ride motorcycles, said she doesn't picture electric motorcycles when she thinks of Harley-Davidson, but she welcomed news of the LiveWire. The company said the tariffs would add about $2,200 to the cost of the average motorcycle built in the US and exported to the EU. More electric models, including smaller and lighter bikes, will arrive through 2022. There's also an e-bike and scooter concept, both of which reference Harley-Davidson's sensible commuter options (many of them rebadged Euro machines) which were common enough until the Japanese took over the market in force in the late '60s and early '70s, with cheaper, more reliable options.
'It can fit into your life a lot easier, ' he said of the new all-electric Harley-Davidson models.
We'll have more details about the bike as they become available, and you can check the official Harley Davidson website for more information. "There are a lot of different adventure-touring products out there but certainly our style and our approach is truly Harley-Davidson".
The company is now one of the world's largest motorcycle manufacturers and an iconic brand widely known for its devoted following.
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