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19 July 2018, 01:10 | Ivan Casey
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Despite some early glitches stalling some Prime members' shopping, Amazon announced Wednesday that its annual event was a huge hit-in fact it was the company's biggest shopping event yet.
Shoppers clicking on manyPrime Day links got only an abashed-looking dog with the words, "Uh-oh".
While the launch of the annual sale in the USA was hit by technical glitches, things seemed to go more or less smoothly in Australia.
Amazon is keeping with its general trend of not getting into specific numbers sold or revenue from Prime Day.
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AmazonAustralia country manager Rocco Braeuniger did not respond to the social media backlash, instead insisting the sale was so far "exceeding expectations". Amazon later confirmed its website was having issues that left many unable to purchase items, though it didn't elaborate on the cause. Cumulative sales for the first 12 hours of Prime Day were up 89% over previous year, according to data from Feedvisor. Prime Day also lasts six hours longer than a year ago.
Record sales aren't a surprise. The company didn't apologize, either, and minimized the problem by saying plenty of people were able to surf Prime Day deals without interruption.
That's not really a surprise though since it was Target's first big sale in 2018 and the biggest shopping days of the year are still to come around the holidays.
Prime membership perks include free same-day delivery on eligible products, exclusive shopping deals and a vast library of movies, TV shows and music for streaming across multiple devices.
"Based on our initial analysis and knowing that in the U.S. morenew customers joined Prime on Prime Day 2017 than on any single day in Amazon history, we believe Amazon Prime Day, set to take place on July 16, will be a critical factor in boosting membership numbers in Australia", Starcom's director of audience & measurement solutions, Nicole Conroy, said.
In addition to registering record Prime Day sales, Amazon said it added more Prime members on Monday than in any other day in its history. Among them, a Fingerlings unicorn doll whose horn lights up and a Delta kitchen faucet that can be turned on through Amazon'sAlexa voice assistant. "We don't recognize these allegations as an accurate portrayal of activities in our buildings", the company said. "[This year, ] we tripled our inventory and our sales have more than doubled", he says.
"Prime Day offers us a unique opportunity to thank Prime members with our best deals", Amazon's Jeff Wilke said in a statement.
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