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m3n4.net November 19, 2018


Snapchat rolls out new app redesign for iOS

12 May 2018, 07:29 | Antoinette Holland

Snapchat rolls out new app redesign for iOS

Snapchat rolls out new app redesign for iOS

Not a fan of Snapchat's redesign? Most notably, Snapchat's value fell by $1.3 billion after reality TV star Kylie Jenner Tweeted about her disapproval of the app, saying "Sooo does anyone else not open Snapchat anymore?".

The self-destructing messages service is now rolling out a new design to iOS users, undoing at least a few of the contentious changes it introduced with its previous redesign.

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The update is available now on both iOS and Android.

That's according to the latest tracking study from YouGov, which shows that Snapchat's "impression score" - showing whether consumers have a positive or negative impression of a brand - plummeted from a high of 30 in late January to a low of 8 in early April. Stories will now be returned to the far-right Discover page. In fact, the new design seems to undo most of the major changes made in the previous redesign. Friends stories are listed at the top with subscriptions below with a "for you" explore page at the bottom showing celebrities and news outlets the app think a user would enjoy.

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Friends' Stories will remain separate from branded content, just as they were in the last Snapchat redesign.

"We are now rolling out an update to address this by sorting communication by recency and moving "Stories" from friends to the right side of the application, while maintaining the structural changes we have made around separating friends from creators and sorting friends" "Stories' by relationships", Evan Spiegel, CEO, Snapchat had said earlier this month, in the company's first-quarter earnings call. Stories can now be shared outside the app on the web, while the app also gained new text and mute options.

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Last week he said about the design, "A change this big to existing behaviour comes with some disruption".



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