m3n4.net August 20, 2018

South Africans vandalise H&M stores in protest of racist ad

16 January 2018, 12:59 | Tracey Rhodes

South Africans vandalise H&M stores in protest of racist ad

H&M Closes All Stores Across South Africa Amid Destructive 'Coolest Monkey' Ad Protests

In response to the advert, the EFF trashed H&M stores in Pretoria and Johannesburg and protests were also held at stores in Cape Town.

A worldwide media firestorm started earlier this week after pictures emerged of a young black boy model wearing "smartest monkey in the jungle hoodie".

Several stores belonging to Swedish clothing company H&M have been attacked and trashed by members of Economic Freedom Fighters.

The company's website shows that H&M has 17 stores in South Africa.

"H&M SA now has an obligation to register these concerns with their monitoring body as the fight against institutional racism is a fight we must all take on".

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AfriForum deputy CEO Ernst Roets said the organisation was planning to lay these charges against Malema, Shivambu and Ndlozi because the three had allegedly used their influence to incite their supporters to carry out the protests at the stores.

Our position is simple and unequivocal-we have got this wrong and we are deeply sorry.

Some social media users shared footage claiming to show demonstrators throwing racks of clothing to the ground.

Whether or not you agree with the EFF's tactics, if their goal was to get H&M out of South Africa, they might've just did something.

However, according to spokesman Mbuyiseni Ndlozi, the EFF wasn't prepared to make amends.

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"The time of apologies for racism is over; there must be consequences to anti-black racism, period!"

"H&M is aware of Saturday's events inside several of our South African stores".

H&M has since apologized for and removed the ad.

Racism and bias in any shape or form, conscious or unconscious, deliberate or accidental, are simply unacceptable and need to be eradicated from society. "We stress that our wonderful store staff had nothing to do with our poorly judged product and image". A woman who was shopping with her daughter said they heard the noise of chanting and looked down from the floor above to see the EFF arriving.

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