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16 January 2018, 12:57 | Brenda Erickson
The end of the social news era?
"Since there's more public content than posts from your friends and family, the balance of what's in News Feed has shifted away from the most important thing Facebook can do - help us connect with each other". Facebook's stock price went down almost five percent at closing on Friday with the news that Facebook's newsfeed would significantly shift in the way that it operates.
A "Facebook friend" has come to mean someone distant from your life, who does not know your innermost feelings.
While he acknowledges Facebook never may be completely free of malign influences, Zuckerberg said the company now makes "too many errors enforcing our policies and preventing the misuse of our tools". In September, in another blow for the social network, ProPublica reported that Facebook's ad-buying platform could be used to deliver ads to users who identify as anti-Semites.
After the announcement, the company's stock fell 4.4 percent. Users may react positively, but publications that rely on Facebook to drive traffic won't be happy. "I would love it if you would return that control to the user instead of Facebook coding you develop".
Facebook has been doing very well financially. Its quarterly results routinely surpass Wall Street's expectations.
McNamee said he met with Zuckerberg and advised him not to sell the company.
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Publishers and media will now need to "play into" Facebook'snew mission, by creating content that generates what the new algorithm deems a "conversation generating". At least, that's what the company hopes. Over the next few months, we'll be making updates to ranking so people have more opportunities to interact with the people they care about. The changes could jeopardize that route to their audiences, although some speculate it could be a ploy to force these companies to buy moreFacebook ads.
To cement the unholy legacy, Facebook's hordes of lawyers and its top executives continue to claim Facebook is not a media company and therefore should not be regulated in any way.
How will you be changing yourFacebook strategy, PR Daily readers? Despite some turbulence, Facebook appears to have weathered the storms so far. "It has never been this black and white", Stelzner said.
Do you enjoy arguing with people you disagree with? Hordes of people acknowledge they are now addicted to Facebook and suffer from depression, anxiety and a host of other ailments because of it. So yes, this is possible. "Everybody's Facebook traffic has been declining all year, so they've been de-emphasising news".
This is hard to verify independently since the company is cautious about providing data to outsiders.
According to Zuckerberg, the time spent on Facebook will go down, but "will be more valuable".
The social media platform wants to get back to basics i.e.to focus overwhelmingly on communication between user. This latest move, however, will de-emphasize videos too.
"Making the feed more relevant should boost user and engagement growth over time".
He went on to explain that he and his team felt a responsibility to make sure Facebook was good for people's wellbeing. "They don't think there are any real cracks in the Facebook story". The difficulty is obvious: Most people's idea of privacy includes keeping third parties out of their communications with "friends and family".
Of course, some people travel in ideologically diverse circles, and manyFacebook posts - vacation photos, cat videos, unsolicited food diaries - have nothing to do with politics.
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