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Dove apologizes for shows black woman gets white in Facebook advert
09 October 2017, 12:27 | Ivan Casey
Dove has been slammed for a racist Facebook advert
Dove has apologised following a Facebook ad run in the U.S. showing images of a black woman taking off her t-shirt and turning into a white woman.
Dove - owned by Unilever in the USA and United Kingdom - tweeted that it regretted that anyone was offended by its latest Facebook campaign, which depicts women taking off their shirt to reveal a woman of a different race.
The advert has sparked wide debate on social media with some accusing the brand of racism. "We deeply regret the offence it caused", Dove wrote following the removal of the ad.
Dove has since released two statements apologizing for the offensive ad.
The white woman then removes her t-shirt and turns into an Asian woman. It reads, "Dove is committed to representing the beauty of diversity. We deeply regret the offense it caused", added the company.
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A photo also circulated on Facebook showing other examples of brands with racist marketing strategies and showed the comparison from those advertisement campaigns to the one Dove did. What were you going for, exactly?
In the ad, the women standing in front of the "before" image had dark skin, the woman in between had medium-toned skin and the woman in front of the "after" image was white. "Your creative director should be fired", Angela Reinders wrote on Facebook.
The ad showed a series of images that appeared to show a black woman turning white after using their soap.
Dove took to Twitter to issue a statement in response to the criticism, and while it seems like it's meant to be an apology, the words "We're sorry" aren't actually used. An opportunity to sell product to women of colour.
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